For this campaign we brought Cinnamon Toast Crunch into a hilariously dark, twisted, cinematic universe. It's horror, it's comedy, it's absurdly dramatic, and this tension is what makes it so much fun. Every prop, every swirl of cinnadust, every drop of milk was delicately hand crafted and brought to life one frame at a time in stop motion. 

Client - General Mills
Agency - The Martin Agency
Agency Producers - Marjorie Fajardo, Sara Levi, Nicole Lederman
Agency Creatives - Danielle Delph, Drew Butler, Katie Samuelsen

Production Company - Passion Pictures
Director - Tom O'Meara
Executive Producer - Kitty Turley
Head of Production - Juliette Stern
Producer - Steven Riley
Production Assistant - Karlos Green
Producer Cover - Amy Ashton
EP Cover - Anna Cunnington
Pitch Team - Shannon Lewis, Belle Palmer, Eve Somerville, Ava Nizamis

Head of CG - Simon Brown
VFX Supervisor - Dave Walker
CG Coordinator - Matthew Jackson

Storyboards - Dirk Van Dulmen
2D Animation - Duncan Gist
Animatics - Tom O’Meara
Character Designs - Nathan Flynn, Jakub Gryglicki, Luca Schenato
Concept Art - Alejandro Diaz Cardoso, Jakub Gryglicki

Puppet maker - Andy Spradbery
Art Direction - Sarah Crombie and Yossel Simpson Little
Model Makers - Sarah Crombie, Yossel Solomon-Simpson, Ben Côté, Anita Brūvere, Areeya Bass
Graphic Design - Andrew Tapper
Matte paintings - Dan Lambert

1st AD - Rory Shaw
DOP - Matthew Day
Animators - Mark Waring, Steve Warne, Tobias Fouracre
Rigger - Robin Jackson
1st AC - Toby Goodyear
Gaffer - Aldo Camilleri
Spark - Timothy O'Connell
Food Stylist - Lucy Ruth Hathaway
Food assistant - Jaswinder Jhalli
Runners - Tyrique Haynes, Bailey Betteridge
Behind the scenes - Joseph Eckworth
Catering - Troy Cundy
Studio Manager - Daisy Garside

CG modelling - Gabriel Lienard, Mattias Bjurstrom
Texture and shading - Aurelie Fiore
Rigging - Minimo, Colin Perrett
CG animators - Wesley Coman, Stuart Doig, David Burtle
Head of FX - Colin Perrett
Light and Render - Idris Honnor
Compositing - Claudia Vilcu, Isabella Ferrari, David Lea, Ale Borges, Artur Margiv
Tracking - Matt Merk
Editing - Tom O'Meara, Joshua Luigi Bowen

Audio - Tempest

Post House - Stone Dogs
Executive Producer - Richard Hawkins, Joe West
Colourist - Mark Meadows